Privacy Policy

Last updated: 09 / February / 2026

1. Who we are

This website, myurbanchoice.co.uk, is operated by Jessica Life (trading as My Urban Choice).
Registered/operating address: B, 6, Om Vihar St, Ram Nagar, Block D, Mansa Ram Park, Hastsal, New Delhi, Delhi, 110059.
Privacy contact: contact@myurbanchoice.co.uk

We operate from India and sell to customers in the United Kingdom. For UK visitors, we comply with UK data protection law (UK-GDPR) and PECR as applicable. If you have a privacy concern, contact us and we will respond promptly.

2. Scope and purpose of this policy

This policy explains:

  • what personal data we collect and why;
  • how we use and protect it;
  • who we share it with;
  • your rights and how to exercise them.

This policy applies to website visitors, customers, and anyone who contacts us.

3. What personal data we collect

We may collect:

  • Identity & contact: name, email, phone, billing & shipping address.
  • Order & payment: order history, payment references (we do not store full card numbers; payment processors do).
  • Account details: username, password (hashed).
  • Support records: messages you send to us.
  • Technical data: IP address, device, browser, pages visited and other analytics (only after consent).
  • Marketing preferences if you opt in.

4. How we collect data

  • Directly from you (orders, inquiries, account creation, newsletter signup).
  • Automatically (cookies and analytics tools — only after consent via our cookie banner).
  • From service providers (payment gateways, shipping carriers).

5. Why we process data & lawful basis

We process personal data to:

  • fulfil and deliver orders (contract performance);
  • manage payments, refunds and returns (contract/legal obligation);
  • comply with tax and accounting rules (legal obligation);
  • improve the site and analyse usage (legitimate interests, or consent for analytics);
  • send marketing only if you opted in (consent) — you may withdraw consent anytime.

6. How we use & share your data

We share with necessary processors:

  • Payment gateways (e.g. Stripe, PayPal) to process payments;
  • Shipping/couriers to deliver goods;
  • Hosting & platform providers (WooCommerce, hosting company);
  • Professional advisors (accountants, legal) when required.

We do not sell your personal data.

7. International transfers

We operate from India and use service providers in other countries. Where personal data is transferred outside the UK, we put safeguards in place (standard contractual clauses or equivalent). If you want details of safeguards or the parties we transfer to, contact us.

8. Retention

We keep data only as long as necessary:

  • Accounting & tax records: up to 6 years (HMRC guidance).
  • Order details: until legal/tax obligations lapse or as required.
  • Marketing consents: until you withdraw.

9. Cookies & tracking

We use cookies. Essential cookies run the site. Non-essential cookies (analytics and marketing) are only set after you give consent via our cookie banner. Manage preferences in the cookie settings. See our Cookie Policy for details (linked in the footer).

10. Your rights

You have the right to:

  • access your data; rectify errors; request erasure (in certain circumstances); restrict or object to processing; request portability; withdraw consent; lodge a complaint with the UK ICO.
    To exercise rights, contact us. We will respond within legal timeframes.

11. Security

We take reasonable technical and organisational measures to protect data (secure servers, limited access, HTTPS). If a data breach affects you materially we will notify you and the ICO where required.

12. Changes

We may update this policy — the date at the top will change. We recommend checking periodically.

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